I just finished reading a fun short article in The New Yorker, entitled Happy Hunting. It contained some very interesting market research on women and recounted a discussion that the reporter, Rebecca Mead, had with a senior partner at the Boston Consulting Group who had done the research.
Some some the tidbits revealed included:
- Globally 38% of men don't do chores
- 30% of American women who are married do not intend to be with the man they are with five year from now
I have always been a fan of the Nordic countries, particularly Sweden. It's good to know that it is rooted in more than just a beautiful country.
I'll leave it to you to read the full article and get the humor in the title of the article.